Facebook has brought payments to WhatsApp for the first time starting in Brazil.
A spokesperson confirmed that it would arrive in more countries in the future, though didn’t divulge when or where the rollout may head next.
The new feature is powered by Facebook Pay, a unified payment service first introduced back in 2018, and the company said at the time that it planned to enable it across its suite of apps including WhatsApp and Instagram. News emerged earlier this year that payments were to launch in India first after gaining approval from local regulators, however it has remained in private beta since then. The Brazil launch marks the first full country-wide launch for payments in WhatsApp, and signals a new way for Facebook to monetize the messaging app having struggled to do so since acquiring it for around $19 billion back in 2014.
From today, anyone in Brazil can use WhatsApp to buy goods from local businesses or send money to friends and family without leaving the app.
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