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Maleficent, Elsa and More – WWD

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Maleficent, Elsa and More – WWD

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Black creators want transparency and equality within the multibillion-dollar influencer industry.⁣⁣⁣⁣
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The killing of George Floyd and subsequent global protests have rocked virtually all industries, including the business of influencing. The relatively young field of influencer marketing, just over a decade old, is riddled with racism, say influencers and talent managers. Black influencers on marketing platforms, including @Fohr.co, say they are paid less than white peers, overlooked for advertising campaigns, and unable to negotiate on offers and terms.⁣⁣⁣⁣
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The claims, highlighted in a number of Instagram accounts that have sprung up over the past month, including @openfohr and @influencerpaygap, portray the influencer industry as failing Black creators, and target what they see as companies’ hypocritical branding around authenticity and inclusivity.⁣⁣⁣⁣
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Tap the link in bio for more. ⁣⁣⁣
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Report: @hernameislex⁣

#wwdinfluence ⁣
#wwdbusiness ⁣
#equalmeasure ⁣
#influencer

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